Longaberger Baskets Are Sold at Parties

question 181

Multiple Choice

Longaberger baskets are sold at parties. A hostess invites friends and neighbours to admire the baskets the company has sent to display and takes orders. In return, the hostess is able to purchase the baskets at a discount. Longaberger uses which type of marketing channel?

• A)marketing channel
• B)direct channel
• C)clustering
• D)indirect channels

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