All of the Following Are Factors That Trigger Product Repositioning

question 35

Multiple Choice

All of the following are factors that trigger product repositioning as a marketing action EXCEPT:

• A)reaching a new market due to sluggish sales in the currently targeted market.
• B)catching a rising trend due to changes in consumer preferences relative to competitive products.
• C)changing the value offered to consumers relative to competitive products by adding or deleting features.
• D)copying competitors' sales promotion strategies to increase the trial and repeat purchase behaviour of consumers relative to the firm's product.

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Definitions:

Long-term Potentiation

A long-lasting enhancement in signal transmission between two neurons that results from their simultaneous stimulation, key for learning and memory.

Neural Transmission

The process by which neurons communicate with each other through electrical and chemical signals across the synapse.

Synapses

The junctions between two neurons or between a neuron and a muscle or gland, where electrical or chemical signals are transmitted.

Long-term Memories

Memories that can be stored for extended periods, from hours to a lifetime, encompassing experiences, skills, and knowledge.