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Harry & David Is a Catalogue Retailer

question 229

Multiple Choice

Harry & David is a catalogue retailer. At its inception, the company sold fruit baskets and popularized the "Fruit of the Month" concept. Since then the company has abandoned this restrictive definition of itself, expanded its product mix, and used its Promotion to explain that it is the source of the perfect gift for every occasion. Harry & David used a _________strategy.


Definitions:

NCDA Guideline

Standards or ethical guidelines provided by the National Career Development Association to guide the practice of career development professionals.

Career Consultant

A professional advisor who provides individuals with guidance on career choice, development, and transitions, focusing on aligning their strengths and interests with opportunities.

Career Information

Data and insights about various professions, including job duties, educational requirements, salary ranges, and employment trends, which aid in career planning and decision-making.

O*Net

Stands for the Occupational Information Network, a free online database that provides detailed descriptions of the world of work for use by job seekers, workforce development, and HR professionals.

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