Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack

question 16

Multiple Choice

Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed the busy people satisfying their hunger with a Snickers bar. Mars, Inc., used this strategy with its Snickers bar to:

• A)catch a rising trend.
• B)change the value offered.
• C)reach a new market.
• D)react to a competitor's position.