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Figure 11-4
-In Figure 11-4, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:
Affective Components
Affective components involve emotions, feelings, and mood states that influence an individual's attitude towards a particular object, event, or situation.
Muscle Tension
The condition in which muscles remain semi-contracted for an extended period, often as a response to stress or physical exercise.
Orgasm
The climax of sexual stimulation, characterized by intense sexual pleasure and physiological responses like muscle contractions.
Myotonia
Increased muscle tension accompanying the approach of orgasm.
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