All of the Following Are Criteria for Selecting a Good

question 46

Multiple Choice

All of the following are criteria for selecting a good brand name EXCEPT:

• A)fits the company or product image.
• B)suggests product benefits.
• C)suggests product features.
• D)is memorable, distinctive, and positive.

---

Definitions:

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification of mental disorders by the American Psychiatric Association.

Ethnic Differences

Ethnic differences refer to the variations in customs, values, behaviors, and attitudes among groups of people identified by their shared culture, heritage, language, or national origin.

IQ Scores

A measurement indicating a person's cognitive abilities in comparison to the general population, typically standardized to a scale where 100 is average.

Genetic Explanations

Theories or interpretations that account for certain traits, behaviors, or conditions primarily in terms of genetic factors or inheritance.