Christopher Brosius, the Maker of Demeter Fragrances, Knew That Fragrance

question 42

Multiple Choice

Christopher Brosius, the maker of Demeter fragrances, knew that fragrance manufacturers combined several scents to create a perfume. He realized these fragrances smell wonderful on their own. He has bottled more than 150 different Individual scents such as Woodsmoke, Lobster, and Chocolate. Each fragrance is sold using the Demeter brand name. Brosius use_________ to market Demeter fragrances.

• A)dual branding
• B)multibranding
• C)co-branding
• D)family branding

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Definitions:

Quickened Heartbeat

An increase in the speed at which the heart beats, often in response to excitement, stress, or physical exercise.

Labored Breathing

A condition where breathing becomes difficult, often accompanied by discomfort or distress.

Affect

The experience of feeling or emotion, ranging from simple feelings to complex emotional states.

Affect

Refers to the experience of feeling or emotion, where affect is an essential part of the process of an organism's interaction with stimuli.