A New Homebuilder Has Developed a '21 Point Touchpoint Map

question 73

Multiple Choice

A new homebuilder has developed a '21 Point Touchpoint Map' for interested homebuyers. The points range from when the homebuyer makes an initial inquiry all the way to signing the closing agreement. The homebuilder has found that when consumers make it past the first 15 points, they have a 90 percent closing rate. This Map, is an example of a(n) :

• A)goods-service continuum.
• B)gap analysis.
• C)experience-credence audit.
• D)customer contact audit.

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Definitions:

Neuroses Development

The formation of neurotic behaviors or conditions, characterized by psychological stress and anxiety without psychosis.

Parental Love

A profound and instinctive affection that parents feel towards their children, characterized by a deep bond and commitment to their well-being, development, and happiness.

Internalizes Criticism

The process of absorbing and taking personal criticism, often leading to self-doubt or lowered self-esteem.

Safety

The condition of being protected from or unlikely to cause danger, risk, or injury, often a foundational aspect of physical and psychological well-being.