Examlex
What five criteria are mentioned most often in selecting a good brand name? Give an example of a brand name that illustrates each of the criteria.
Gross Earnings
The total amount of money earned by an individual or company before any deductions such as taxes or benefits.
Income Taxes
Taxes levied by a government directly on income, both earned (salaries, wages, commissions) and unearned (dividends, interest, rents).
Petty Cash Fund
A small amount of cash on hand used for minor, incidental expenses within a business or organization.
Small Purchases
Transactions involving the procurement of goods or services with relatively low financial value.
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