Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 136

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A Canadian university or college offering a totally online MBA program where you never have to visit the
Campus to complete your degree would be example of:

• A)process-line extensions
• B)style changes
• C)major service innovations
• D)major process innovations

---

Definitions:

Living Will

A legal document that records a person's wishes regarding medical treatment in circumstances where they are unable to express informed consent.

Quality of Life

A measure of the general well-being of individuals and societies, encompassing not only wealth and employment but also the built environment, physical and mental health, education, recreation and leisure time, and social belonging.

Sanctity of Life

The belief or doctrine that life is sacred and inviolable, often grounded in religious or moral principles, highlighting the importance of preserving life.

Financial Security

The state of having stable income or other resources to support a standard of living now and in the foreseeable future.