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The Following Factors Contribute to New-Product Failures or Are Symptoms

question 137

Essay

The following factors contribute to new-product failures or are symptoms of product failure:
incompatibility with the firm's objectives and capabilities, competition that is too tough, lack of top management support, and lack of money. However, seven factors, often present in
combination, are enumerated in our text. What are they?


Definitions:

Motivation

The internal and external factors that stimulate people to take actions that lead to achieving a goal.

Direction of Effort

Refers to the orientation and focus of an individual's energy and work towards specific goals or outcomes.

Model of Motivation

A theoretical framework that explains how stimuli are transformed into responses, detailing the processes that influence individuals to behave in certain ways.

Rent Controls

Government-imposed limits on the amount landlords can charge for leasing properties to promote affordable housing.

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