Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 205

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks offering telephone or Internet banking would be example of:

• A)major service innovations
• B)style changes
• C)process-line extensions
• D)service-line extensions

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Definitions:

Distributed

The process or state of spreading or dispersing something more widely.

Principal

In legal terms, the main party involved, such as the primary person in a contract or the person who grants authority in a power of attorney.

Agent

A person or entity authorized to act on behalf of another, typically in business or legal matters, and make decisions or take action.

Reimburse

To pay back or compensate for money spent or losses incurred.