Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 19

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:

• A)supplementary-service innovations
• B)service-line extensions
• C)major service innovations
• D)process-line extensions

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Definitions:

Pseudosocial Self

A fabricated version of oneself projected to others, often to meet societal expectations or gain acceptance, which can lead to internal conflict and a sense of inauthenticity.

Impasse

A situation or point in a process where progress is impossible or obstructed, often requiring an alternative approach or solution.

Maturation

The process of development and growth, which may refer to physical, psychological, or emotional changes across the lifespan.

Experiential Therapies

A group of therapeutic approaches that emphasize the role of personal experience and emotional expression in the healing process.