Advertising Is Important for Products Such as Coffee Crisp Candy

question 20

Multiple Choice

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?

• A)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
• B)They are unsought goods so advertising targets consumers' impulsiveness.
• C)They are production goods and can easily go out of stock.
• D)They are durable goods and cannot be sold without personal selling to answer consumers' questions.

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Definitions:

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