Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 70

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Serving customers quicker would be an example of:

• A)basic service improvement
• B)supplementary-service innovations
• C)major service innovations
• D)service-line extensions

Understand the specific stressors experienced by immigrants.

Describe the characteristics and changes in the study of culture.

Recognize the impact of technology on communication and interpersonal relationships.

Differentiate between individualistic and collectivist cultures and their associated behaviors.

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Definitions:

Salutations

Formal or informal expressions of greeting or acknowledgment used in communication, especially at the beginning of letters or emails.

Response Time

The interval between a query or request and the receipt of the answer or reaction.

High-Context Culture

A culture in which most information is inferred from the context, rather than being spelled out explicitly in words.

Communications Executive

A senior-level professional responsible for overseeing an organization's internal and external communication strategies.