Special Marketing Efforts Are Usually Needed to Communicate the Benefits

question 69

Multiple Choice

Special marketing efforts are usually needed to communicate the benefits to potential buyers of __________, because they are intangible.

• A)durable goods
• B)nondurable goods
• C)unsought goods
• D)services

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Definitions:

Serotonin

A neurotransmitter in the brain that plays a key role in mood regulation, digestion, sleep, and other bodily functions.

Dopamine

A neurotransmitter involved in many functions, including motivation, reward, attention, and regulation of movement.

Substance P

A neuropeptide involved in the transmission of pain and other sensory signals to the brain, also playing roles in mood and anxiety.

Pain

A distressing sensory and emotional experience linked to real or possible damage to body tissue.