Suppose That You Are a Marketing Consultant Hired to Analyze

question 37

Multiple Choice

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television. Which of the following would you NOT think could be a reason for the shows failure?

• A)poor product quality
• B)poor execution of the marketing mix
• C)insignificant point of difference compared to shows already on the air
• D)too much knowledge of consumers' television viewing preferences

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Definitions:

Limited Partnership

A form of partnership consisting of at least one general partner who manages the business and is personally liable for partnership debts, and one or more limited partners who provide capital and whose liability is limited to the amount of their investment.

Share of Loss

The portion of financial loss attributed to a participant in a business or investment venture, proportional to their stake or agreement terms.

General Partner

An owner of a partnership who has unlimited personal liability and is involved in the everyday operations of the business.

Limited Partners

Individuals or entities that invest in a partnership without taking part in its management and are only liable up to the amount of their investment.