Molson Launched a Brazilian Imported Beer in Canada Called a Marca

question 43

Multiple Choice

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

• A)Not really listening to the "voice of the consumer."
• B)Skipping steps in the new-product process.
• C)Learning critical takeaway lessons from past failures.
• D)Pushing a poorly conceived product into the market to generate quick revenue.

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Definitions:

Paternalistic

Describes an approach in management or governance where individuals are controlled in a fatherly manner for their own good, limiting autonomy but providing care and protection.

Command And Control

A style of management or governance focused on authority, rules, and centralized decision-making.

Risk And Innovation

The process of introducing new and imaginative ideas, goods, or methods despite potential obstacles or failures, acknowledging that taking risks is an inherent part of achieving breakthroughs.

Leadership Characteristics

Qualities and traits that are typically found in effective leaders, such as integrity, vision, and ability to motivate.