Because of the Time, Cost, and Confidentiality Problems of Test

question 64

Multiple Choice

Because of the time, cost, and confidentiality problems of test markets, manufacturers often turn to:

• A)trial idea generation
• B)simulated test markets
• C)synthetic consumer research
• D)screening and evaluation

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Definitions:

Ethical Dilemmas

Complex situations where individuals must choose between two or more conflicting moral principles, making it difficult to decide the right course of action.

Raw Materials

The basic substances or components that are processed to manufacture finished goods or are incorporated into the production process.