Tums, Which Has Long Been Used for Reducing Heartburn, Is

question 23

Multiple Choice

Tums, which has long been used for reducing heartburn, is now being promoted as a source of calcium for the prevention of osteoporosis. Its manufacturer is using which of the following market modification strategies?

• A)creating new use situations
• B)increasing use by existing customers
• C)modifying the product characteristics

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Definitions:

Fixed Asset

Long-term tangible assets held for business use and not expected to be converted to cash in the current or upcoming fiscal year.

Long-Lived

Pertaining to assets, it refers to items that are expected to provide economic benefits over a prolonged period, generally exceeding one year.

Normal Operations

The regular, day-to-day activities carried out by a business to generate revenue and profit.

Insurance Costs

Expenses incurred by individuals or companies for purchasing insurance coverage, which offers financial protection against losses.