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List Four Reasons Why Market Testing Might Not Be Used

question 110

Essay

List four reasons why market testing might not be used by organizations in the new-product process.


Definitions:

Purchase Order

A document issued by a buyer to a seller, indicating the types, quantities, and agreed prices for products or services.

Vendor

A business or person that sells goods or services.

Bank Reconciliation

The process of comparing and matching figures from the accounting records against those presented on a bank statement to ensure they match and are correct.

Check Amount

The sum of money written on a check that the drawee is directed to pay.

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