During a Recent Shopping Trip to the Local Zellers Store

question 1

Multiple Choice

During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including Toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Zellers Offered an array of different products within each product group. Each product group at Zellers is an example of a _________; all of the product groups together constitute Zeller's __________.

• A)product mix; product unit
• B)product line; product mix
• C)product tangibility; product unit
• D)product unit; product tangibility

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Definitions:

Gasoline

A volatile, flammable liquid derived from petroleum, used chiefly as fuel in internal-combustion engines.

Inelastic

Describes a situation where the demand for a good or service is relatively unresponsive to changes in price.

FICA

The Federal Insurance Contributions Act, a United States federal payroll tax that funds Social Security and Medicare.

Paycheck

A document (or electronic transfer) issued by an employer to pay an employee for services rendered.