Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 136

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A Canadian university or college offering a totally online MBA program where you never have to visit the
Campus to complete your degree would be example of:

• A)process-line extensions
• B)style changes
• C)major service innovations
• D)major process innovations

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Definitions:

Symptom

A physical or mental feature that is regarded as indicating a condition of disease, particularly such a feature that is apparent to the patient.

Subjective

Based on or influenced by personal feelings, tastes, or opinions, rather than external facts.

Examiner

A person or tool that assesses someone or something in terms of quality, skill, or knowledge.

Lumen

The interior space of a tubular structure, such as an artery or intestine.