Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 19

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:

• A)supplementary-service innovations
• B)service-line extensions
• C)major service innovations
• D)process-line extensions

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Definitions:

Value-clarifying Competency

The capability to effectively identify, articulate, and apply personal or organizational values in decision-making processes.

Political Competency

The knowledge, abilities, and skills required to effectively participate in and influence the political process.

Interactional Competency

The ability to effectively communicate and interact with others, recognizing and adapting to social cues and norms.

Administrative Policies

Administrative policies are the rules, guidelines, and procedures established by organizations or government bodies to regulate operations, manage conduct, and guide decision-making processes.