Assume a New Electric Automobile Is Developed That Performs Much

question 17

Multiple Choice

Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon. However, electricity costs two and one-half times as much as gasoline. Why do you think such a new product might fail?

• A)insignificant point of difference
• B)poor product quality
• C)poor execution of the marketing mix

---

Definitions:

Human Resources Psychologist

A professional specializing in applying psychological principles to workplace issues, including talent management, organizational behavior, and employee wellbeing.

Nonequivalent Control Group Pretest-posttest Design

An experimental design where participants are not randomly assigned to groups, and both control and experimental groups are pre-tested and post-tested for comparison.

Rehabilitation Center

A specialized facility dedicated to the treatment, therapy, and recovery support of individuals recovering from illnesses, injuries, or addictions.

Attitude-change Manipulation

An experimental technique used to influence or alter participants' attitudes towards a specific object, concept, or person.