Molson Launched a Brazilian Imported Beer in Canada Called a Marca

question 43

Multiple Choice

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

• A)Not really listening to the "voice of the consumer."
• B)Skipping steps in the new-product process.
• C)Learning critical takeaway lessons from past failures.
• D)Pushing a poorly conceived product into the market to generate quick revenue.

---

Definitions:

First Stage Allocations

The process of assigning indirect costs to different departments or cost centers within a business.

Equipment Depreciation

The process of allocating the cost of tangible assets over their useful lives, reflecting the decrease in value due to use, wear and tear, or obsolescence.

Supervisory Expense

Costs associated with managerial or oversight activities within an organization, typically involving salaries and benefits of supervising staff.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to specific activities related to production.