An External Evaluation That Consists of Preliminary Testing of a New-Product

question 95

Multiple Choice

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is called:

• A)a concept test.
• B)idea generation.
• C)alternative evaluation.
• D)new-product strategy development.

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Definitions:

Channels Of Distribution

Paths or routes through which goods and services flow from the producer or supplier to the consumer.

Pricing Constraint

Limitations or factors that affect how a company can price its products or services, such as cost, competition, and demand.

Corporate Social Responsibility

Corporate social responsibility (CSR) involves businesses undertaking initiatives to contribute positively to society and the environment beyond their core economic motives.

Competitive Markets

Markets characterized by the presence of multiple sellers and buyers, leading to a high level of competition and consumer choice.