Cracker Barrel Is a Leader in the Market of Family

question 71

Multiple Choice

Cracker Barrel is a leader in the market of family restaurants located alongside major highways. Its marketing mix includes a down-home atmosphere, a shop through which customers pass on the way to and from the restaurant, a menu of American home cooking, and a friendly staff. Which aspect of the product component of the marketing mix will be particularly helpful to travelers looking for a place to eat lunch?

• A)brand name and identifying logo
• B)capacity management
• C)pricing strategy
• D)exclusivity

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Definitions:

Apparent Power

The total power in an AC circuit, equal to the product of the root mean square voltage and current, measured in volt-amperes (VA).

Parallel Circuit

An electrical circuit in which the same voltage is applied across all components, with each component directly connected to the voltage source.

Inductive Reactance

The opposition that inductance presents to alternating current, depending on the frequency of the current and the inductance value, measured in ohms.

Total Current

The complete or aggregate current flowing through a circuit, taking into account all phases and pathways.