Marketing That Is Designed to Influence the Behaviour of Individuals

question 145

Multiple Choice

Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is

• A)social marketing.
• B)organizational marketing.
• C)future marketing.
• D)green marketing.

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Definitions:

Arbitration

Arbitration is a form of alternative dispute resolution where a neutral third party, known as an arbitrator, makes decisions to resolve a dispute outside of court.

Advisory Verdict

A non-binding verdict given by a jury in a civil case, which serves only to advise the judge on certain aspects of the case.

Summary Jury Trial

An abbreviated form of trial that leads to a non-binding verdict, used as a tool for facilitating out-of-court settlements.

Settlement Week

A designated period during which parties to disputes are encouraged to resolve their differences, often through conciliation or mediation.