In BC, There Is a Marketing Campaign Called WorkSafeBC Designed

question 132

Multiple Choice

In BC, there is a marketing campaign called WorkSafeBC designed to encourage young university and college students to keep safe in the workplace. After viewing various advertisements encouraging students to volunteer their time to give safety seminars, Thomas began paying closer attention to safety issues in his chemistry laboratories at university and decided to volunteer his time to get involved in
Delivering these safety seminars across campus. He felt personally satisfied that he was giving something back to his university. Was this a marketing exchange?

• A)yes, because the BC government ran an advertisement.
• B)yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction.
• C)no, because the seller is a non-profit organization.
• D)no, because no money was exchanged.

Understand the principles and processes involved in Management by Objectives (MBO).

Know the benefits of participatory planning in the organizational context.

Identify the steps involved in the planning process and their significance.

Understand the relationship between planning and controlling within the management functions.

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Definitions:

Leadership

The art of motivating a group of people towards achieving a common goal.

Decisive Thinking

The ability to make quick, effective decisions with firmness.

Impression Management

The process by which people attempt to influence the perceptions of others about a person, object, or event by regulating and controlling information in social interaction.

Positive Impression

A favorable opinion or feeling formed by someone based on a presentation, performance, or persona.