The Shangri-La Hotel and Spa in Toronto Is Setting Up

question 47

Multiple Choice

The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities.
The largest anticipated issue is the possible unwillingness for people to go to doctors that they do not know. Marketing may fail to occur here because:

• A)two or more parties have unsatisfied needs.
• B)there may be no desire on the part of the hotel/spa customer to satisfy this need.
• C)there is nothing to exchange.
• D)there is no way for the parties involved to communicate.

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Definitions:

Urgency and Legitimacy

The critical need for action combined with the recognized authenticity or credibility that prompts such action.

Producer Unit

A term used in economics and sociology referring to a group or entity involved in producing goods or services, often within the context of a family or small-scale enterprise.

Consumer Unit

An economic term representing individuals or groups of people who live together and make joint or shared decisions on consumption of goods and services.

Sexuality

Involves elements such as personal identity, sexual behaviors, and desires, highlighting the diverse spectrum of human sexual experience.