After an Assessment of Needs, a Marketing Manager Must Translate

question 105

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The result is called the:

• A)macromarketing program.
• B)micromarketing program.
• C)marketing strategy.
• D)marketing program.

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Definitions:

Political Base

The group of voters or supporters that are reliably supportive of a political party or candidate.

Cabinet

A body of high-ranking officials, typically consisting of the top leaders of the executive branch in a government, often headed by the President or Prime Minister, responsible for advising and administering government policies and decisions.

White House Staff

Employees of the Executive Office of the President of the United States, including senior advisors, assistants, and other support roles directly serving the President.

Chief Executive

The highest-ranking executive in a company or government, responsible for making major corporate or policy decisions.