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Michael's Craft Store places an advertisement on the banner of the website Etsy. Which element of the marketing mix is demonstrated?
Triangulation
Using different research methods to answer the same question, in order to be more certain of the answer.
Statistical Significance
A measure that indicates how likely it is that a result obtained from data analysis is not due to chance.
Test-Retest Reliability
A measure of consistency where a test is administered to the same group of individuals at two different points in time, and the scores are correlated to assess the test's reliability over time.
Informant Report
A method of assessment where information about a subject is reported by someone else, often used in psychological evaluations.
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