Rollerblade's Decision to Feature Its Inline Skates in Sports Competition

question 28

Multiple Choice

Rollerblade's decision to feature its inline skates in sports competition and magazines like Shape and Mademoiselle is most closely related to which element of the marketing mix?

• A)price
• B)product
• C)place
• D)promotion

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Definitions:

Patent

A government-granted exclusive right to an inventor, allowing them to protect their invention from being made, used, or sold by others for a certain period.

Amortized

The process of gradually reducing the cost or value of an asset, or the repayment of a debt over a period of time, through regular payments.

Patents

Patents are government grants that give inventors exclusive rights to their inventions, preventing others from making, using, or selling the invention for a certain period.

Capital Expenditure

Resources utilized by a business to purchase, improve, and upkeep tangible assets like real estate, factories, or machinery.