An Organization That Focuses Its Efforts on Continuously Collecting Information

question 194

Multiple Choice

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:

• A)have a market orientation.
• B)have a non-profit orientation.
• C)have a focus on macromarketing.
• D)stress the societal marketing concept.

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Definitions:

Existential Therapies

A group of psychotherapeutic approaches that focus on individual freedom, choice, and responsibility, emphasizing the search for meaning and dealing with existential crises.

Humanistic-Existential

An approach in psychology emphasizing human capability, freedom, and the search for meaning.

Self-Awareness

The recognition and understanding of one's own character, feelings, motives, and desires.

Well Adjusted

Describing an individual who is psychologically stable, able to cope effectively with life's challenges, and maintains healthy relationships with others.