In the Past, Burger King, Wendy's, and McDonald's Used to Market

question 167

Multiple Choice

In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers. In response to calls from the public to use more environmentally friendly materials, most fast food marketers use paper containers for their burgers. Indeed, many such containers are made from recycled materials. This is an example of:

• A)reverse marketing.
• B)the societal marketing concept.
• C)consumer advocacy.
• D)macromarketing by the fast food chains.

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Definitions:

Performance

The level of achievement or effectiveness of an individual or organization in accomplishing goals or tasks.

Eustress

Moderate levels of stressors that have constructive and positive effects on effort and performance.

Stressors

Events, situations, or stimuli that cause stress, potentially triggering a response to try to restore equilibrium.

Performance

The act of carrying out a task or the achievement of a task against predefined standards, metrics, or expectations.