WestJet Views Their Customers as Guests Rather Than Just Travelers

question 192

Multiple Choice

WestJet views their customers as guests rather than just travelers or passengers. Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites, in-flight, ticket agents) , WestJet can be said to be practicing:

• A)the selling orientation
• B)customer relationship management
• C)the marketing orientation
• D)customer experience management

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Definitions:

Smart Cards

Plastic cards embedded with a microprocessor chip, which can store and process data, used for various applications like credit cards and identity verification.

Stored-Value Cards

Prepaid payment cards where a monetary value is stored on the card itself, not in an external account.

Microchips

Small semiconductor devices that contain integrated circuits, used in a variety of electronic equipments and devices.

Forgery

The illegal creation or alteration of a document with the intent to deceive.