The Process of Building and Developing Long-Term Relationships with Customers

question 113

Multiple Choice

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:

• A)Synergistic marketing
• B)Customer Relationship Management
• C)Holistic marketing
• D)Customer Lifetime Value

---

Definitions:

Attribution Theory

A psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior.

Pretentious

Characterized by an attempt to seem more important or knowledgeable than one actually is, often by affecting greater importance or merit.

Preformed Schemas

Cognitive structures or frameworks that help individuals organize and interpret information, often based on past experiences and societal norms.

Stereotypes

Oversimplified standardized images or ideas held by individuals about members of a particular group.