The City of Hamilton Uses Twitter, Facebook, and in Particular

question 88

Multiple Choice

The City of Hamilton uses Twitter, Facebook, and in particular, YouTube to share with consumers the benefits their city has to offer. These platforms are commonly referred to as:

• A)customer relationship management (CRM)
• B)social media marketing
• C)social communication marketing
• D)online marketing

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Definitions:

Desired Response

The specific outcome or behavior that an individual or experiment aims to achieve or elicit as a result of certain stimuli or interventions.

Reinforcement

A process in behavioral psychology by which the likelihood of a specific behavior is increased through a reward or decreased through a punishment.

Unconditioned Stimulus

In classical conditioning, it is any stimulus that naturally triggers a reflexive response without the need for prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response by association.