Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 149

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era) . How would you expect the company to react if sales of this new candy bar were much lower than expected?

• A)Let's put more aggressive salespeople in the field.
• B)We'd better do some market testing to determine why people are dissatisfied.
• C)Perhaps, we should make candy bars with raisins.
• D)Let's forget the whole thing.

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Definitions:

Internal Customer

Employees or departments within an organization that rely on the support or services of another part of the organization to do their job effectively.

Emotional Trap

A situation where one's feelings hinder rational decision-making or lead to a negative outcome.

Solutions

Solutions refer to the means of solving a problem or dealing with a difficult situation.

Michael LeBoeuf

An American business author and former management professor at the University of New Orleans, known for his writings on business and management.