An Organization That Focuses Its Efforts on Continuously Collecting Information

question 194

Multiple Choice

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:

• A)have a market orientation.
• B)have a non-profit orientation.
• C)have a focus on macromarketing.
• D)stress the societal marketing concept.

---

Definitions:

Nonverbal Communication

The process of conveying a message without the use of words, through gestures, facial expressions, body language, and other cues.

Intercultural Communication

The process of exchanging meaningful information across cultural boundaries in a way that preserves mutual respect and minimizes misunderstanding.

Electronic Communication

The transfer of information or messages over digital platforms or devices, such as email or social media.

Baby Boom Generation

The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.