United Way of Greater Toronto (UWGT), Like Many Charities, Is

question 12

Multiple Choice

United Way of Greater Toronto (UWGT) , like many charities, is sitting on a gold mine of donor data. Locked up in its computer and paper files are records of millions of companies, groups, and individuals that have donated in past years. Also like most philanthropic organizations, UWGT was having a rough time using that information
Efficiently. It could blanket past donors with generic mailings, but it could not offer its donors anything that would make people donate to it instead of other charities. Which of the following tools would be most useful for the non-profit organization to use?

• A)competitive intelligence
• B)a database warehouse
• C)a flexible marketing system
• D)customer relationship management

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Definitions:

Personal Growth

The process of developing and enhancing one's self-awareness, skills, and general well-being.

Community Contribution

Efforts or actions taken by individuals or groups to improve or enrich the social, economic, cultural, or environmental quality of their community.

Positive Psychology

A branch of psychology that focuses on uplifting human strengths and virtues that contribute to a fulfilling life.

Social Ecology

An interdisciplinary field focusing on the study of the relationships between humans, their communities, and their environments.