A Business Traveler Joined the Starwood Preferred Guest Program in Order

question 11

Multiple Choice

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. This is an example of:

• A)entropy.
• B)customer valuation.
• C)the 80/20 principle.
• D)customer relationship management.

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Definitions:

Realist

A perspective or individual focused on accepting situations and facts as they truly are without relying on speculative or idealistic views.

Psychoneuroimmunologists

Scientists who study the complex interactions among the nervous system, mental states, and the immune system.

Immune System

The body's defense mechanism against infections, diseases, and foreign substances, composed of specialized cells, tissues, organs, and processes.

Physical Illness

A condition affecting the body, often caused by infection, genetics, or environmental factors, leading to dysfunction or pain.