WestJet Views Their Customers as Guests Rather Than Just Travelers

question 192

Multiple Choice

WestJet views their customers as guests rather than just travelers or passengers. Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites, in-flight, ticket agents) , WestJet can be said to be practicing:

• A)the selling orientation
• B)customer relationship management
• C)the marketing orientation
• D)customer experience management

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Definitions:

Profit Maximization

The approach a business takes to determine the pricing and output that lead to the utmost profit.

Production Function

Describes the technological relationship between the quantity of inputs used and the quantity of output produced.

Production Function

An equation that describes the maximum amount of output that can be produced with a given set of inputs.

Profit Maximization

A strategy employed by businesses to find the price and production levels that maximize profits.