Many Online Items, Such as Games, Downloadable Software, and Services

question 101

Multiple Choice

Many online items, such as games, downloadable software, and services (such as Dropbox) , provide basic versions for free, although they have limited features and support. To get 24/7 support and all the features unlocked, the consumer must purchase the item. This strategy is referred to as:

• A)sustainable pricing
• B)goodwill pricing
• C)profit-maximization pricing
• D)freemium pricing

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.