When It Comes to Low Prices in the Eyes of Consumers

question 102

Multiple Choice

When it comes to low prices in the eyes of consumers, which of the following statements is TRUE?

• A)Consumers perceive lower prices as poor quality.
• B)Costs will always dictate the price.
• C)Consumers may not always perceive lower prices as connoting poorer quality.
• D)Consumers will pay more for low quality products.