The Manufacturer of a Blu-Ray-R, a Recordable Blu-Ray Disk That

question 24

Multiple Choice

The manufacturer of a Blu-Ray-R, a recordable Blu-Ray disk that can be erased and reused, is thinking of using a skimming pricing strategy for its new product. Which of the following conditions would argue AGAINST using a skimming pricing strategy for the Blu-Ray disks?

• A)consumers perceive a price-quality relationship
• B)large potential market, even at a high price
• C)technological problems still exist for competitors
• D)increasing volume reduces production costs substantially