The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 171

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to:

• A)advertise benefits to consumers, stressing point of differentiation and consumer advantage.
• B)obtain widespread distribution.
• C)educate consumers about entirely new consumption patterns through product trial and personal selling.
• D)generate awareness among consumers and obtain widespread distribution.

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Definitions:

Mutual Exclusivity Assumption

The logical principle used by children learning language that objects will each have only one name and that new names refer to previously unnamed objects.

Babinski Reflex

A reflex in which infants fan their toes when the undersides of their feet are stroked.

Zone Of Proximal Development

A concept in developmental psychology referring to the difference between what a learner can do without help and what they can achieve with guidance and encouragement from a skilled partner.

Pretend Play

A type of imaginative play where children create scenarios and roles, often involving objects or actions representing something else.