When Hallmark Cards Introduced a Line of

question 258

Multiple Choice

When Hallmark cards introduced a line of $.99 cards (about half the price of the previously least expensive cards sold by Hallmark) , the greeting card company was trying to appeal to a mass market that was price sensitive. Hallmark was using a ___________pricing strategy.

• A)prestige
• B)demand-backward
• C)skimming
• D)penetration

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Definitions:

Protozoans

Single-celled eukaryotic organisms that may exhibit animal-like behaviors, such as movement, and are often found in aquatic or moist terrestrial environments.

Amoeboids

A group of organisms, mostly unicellular, that move and ingest food by extending pseudopods.

Fungal Cell Walls

Rigid outer layers found in fungal cells, composed primarily of chitin, which provide structure and protection.

Chitin

A long-chain polymer of N-acetylglucosamine, a derivative of glucose, which forms a major component in the exoskeletons of arthropods and the cell walls of fungi.