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What are the conditions favouring the use of penetration pricing?
Socioeconomic Status
A measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.
Interpersonal Relationships
Connections and interactions between two or more people, encompassing various forms such as friendship, love, family, and work relationships.
Social Exchange Theory
A framework suggesting that social behavior is the result of an exchange process aimed at maximizing benefits and minimizing costs to oneself.
Rewards and Costs
In social exchange theory, the benefits gained and the burdens or obligations faced in interpersonal relationships.
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